So, let’s dive right into this. Sega, yeah, the big name we all know. They’ve hit a bit of a snag it seems. Like, they said their sales took a nosedive—13 percent down for the first quarter. Crazy, right? And their games section (they call it Consumer, by the way) pulled in ¥44.6 billion which sounds like a lot until you realize it’s a drop from last year’s ¥51.3 billion. That’s a dip if I ever saw one.
And about this operating income—went down like a roller coaster from ¥8.9 billion to ¥5.2 billion. Makes you wonder, where’d all the yen go? Maybe it’s not all bad. I mean, Sega said new game sales were holding up. Wait, what’s “steady” anyway? They actually dipped 33 percent. Not my definition of steady, but hey, who am I to judge?
The real kicker was the catalog sales. They crashed 21.4 percent. Guess folks weren’t buying the old stuff. Meanwhile, Sega’s putting chips on stuff like Sonic Racing: Crossworlds and that new Football Manager. Seems optimistic, almost like they have a secret plan. Wish I knew their secret.
Anyway, Sega Sammy, the whole group, reported a total sales drop of 22.7 percent. Whatever that means in real money—¥81 billion if you’re counting. But hey, when numbers go down, they really go down. Would hate to be the person explaining that to investors over dinner. Probably a lot of awkward coughs and shuffling of papers. Game over? Nah, just a new level to beat, I think.
