So, here’s the scoop — Rokky, you know, the PC platform, they’ve just snagged ChinaPlay from, well, China. No one’s spilling the beans on how much they paid, though. ChinaPlay’s kinda like this cool connector, bringing stuff from outside to the Chinese crowd. They do the whole marketing mambo and regional pricing dance. Oh, and they’ve got about a million users each year. Not shabby, right?
Now, here’s a thing — navigating China’s gaming world? Hoo boy, it’s like trying to ride a bike through a minefield, with all these strict rules popping up everywhere. At least that’s what Vadim Andreev, Rokky’s big boss, said. I mean, Vadim thinks grabbing ChinaPlay will open floodgates or something. Makes sense if you think about China’s 322 million PC gamers. That’s a lot of people with their fingers on WASD, huh?
Vadim’s all about making it easy for developers — like a highway to Chinese players without the usual hoops. Sounds dreamy, right?
And then Denis Glukhov, who’s got the wheel over at ChinaPlay now, he chimed in too. To him, this grab was like some master chess move. The aim? They wanna beef up their scene in China. He’s talking about being this awesome bridge — not the one you burn — between developers and gamers. So they’re sprucing up forums, jazzing up loyalty programs, that sort of thing. More game options for players, fewer headaches for devs. Kind of a win-win if you ask me.
Oh, and just so you know, there’s a connection here. Alex Calvin — yeah, I’m talking about myself — has done some stuff with Rokky. Just putting that out there, keeping it transparent, you know?
